Content Strategy for the Web. Kristina Halvorson, Melissa Rach
Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb
- Content Strategy for the Web
- Kristina Halvorson, Melissa Rach
- Page: 240
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780321808301
- Publisher: New Riders
Download a book from google books Content Strategy for the Web by Kristina Halvorson, Melissa Rach
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
The Publishing Training Centre - Content Strategy for the Web
A practical one-day course for the hands-on web editor or content manager.
Content Strategy for the Web
copy of Content Strategy for the Web for everyone I needed to influence. Two years “Content Strategy for the Web is the most important thing to happen to user
Content Strategy for the Web, Second Edition > Advance Praise for
Advance Praise for Content Strategy for the Web, Second Edition -
Content Strategy for the Web - Karen McGrane on Vimeo
Oct 30, 2010 - 46 minWeb content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations
Content Strategy for the Web :: Shop Talk :: CTP
Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole
Book Review: Content Strategy for the Web by Kristina Halvorson
When I first heard the term “content strategist” a few years ago, I thought, Yay! That's me. That's what I do—somebody's finally named it. Turns.
Content Strategy for the Web, 2nd Edition: Kristina Halvorson
Content Strategy for the Web, 2nd Edition [Kristina Halvorson, Melissa Rach] on Amazon.com. *FREE* super saver shipping on qualifying offers. FROM
Content Strategy for the Web - Kristina Halvorson, Melissa Rach
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns
Kristina Halvorson, Ceo/founder at Brain traffic | SlideShare
Kristina is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a highly
Strategizing Web Content - Writing for the Web | letscounthedays
Users do not commonly browse the internet looking for a good design or decent user experience. Users browse the web in search of good
Book Review: Content Strategy for the Web - Scatter/Gather: a
kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any
The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances.
Download more ebooks:
[PDF] Ace: What Asexuality Reveals About Desire, Society, and the Meaning of Sex by Angela Chen
LO CAÓTICO DE SER MARIPOSA MIRIAM VELASCO GARCÍA ePub gratis
FERDINAND AND ISABELLA leer pdf
0コメント